A REPORT BY PEOPLE+AI x 1990 RESEARCH LABS

People’s Voice

People’s Voice

Uncovering opportunities for GenAI in Indian Small Businesses

Uncovering opportunities for GenAI in Indian Small Businesses

Uncovering opportunities for GenAI in Indian Small Businesses

A brief overview

We embarked on a journey to grasp the lives of small business owners, we sought to find potential opportunities where Al could enhance their daily operations.


Our focus was on a diverse group of retail establishments, each either managed by a single individual or staffed by no more than five employees, operating out of spaces no larger than 1,000 square feet.


Our journey took us across four states, where we engaged with 25 retailers, delving into their entrepreneurial beginnings, the obstacles they currently encounter, their aspirations for growth, and their existing use of technology.

A REPORT BY

PEOPLE+AI x 1990 RESEARCH LABS

Generic Themes explored in the Report

Types of Businesses

Curation

Curation businesses involve owners who are detail-oriented & understand what customers want.


Aggregation

Aggregation business offer a wide range of brands & products in one location, providing customers with convenience & accessibility


Monopoly

Curation businesses involve owners who are detail-oriented & understand what customers want.

Business Lifecycle

To understand the complete lifecycle of a business, we tailored our questions into three distinct phases


Business Establishment

Running the Business

Business Expansion

A crucial lens

We uncovered a crucial lens organically which played a role in determining the growth of a business


Digital Adoption Lens

Gender Lens

Transforming behavioural patterns into questions

We transformed the identified behavioural patterns within each category into relevant questions and sought to answer them using themes identified from analysing the conversations.

Questions that the Report aims to Answer

What do MSMEs want?

What do MSMEs want?

What do MSMEs want?

What do MSMEs want?

What do MSMEs want?

What do MSMEs want?

As e-commerce grows, traditional stores must adopt cutting-edge AI to stay competitive.


Join us in empowering MSMEs with digital solutions that cater to evergreen consumer desires for quality, affordability, and variety.

A REPORT BY PEOPLE+AI x 1990 RESEARCH LABS

People’s Voice

People’s Voice

people+ai (peopleplus.ai) is a community of innovators who believe in the power of ai for the people.


Our primary aim is to find the everyday use cases of AI in India, and also develop the infrastructure needed to scale these use cases to everyone.

1990 Research Labs is India's first user research studio focused on uncovering Indian consumer insights at the intersection of design, technology and culture.


They specialise in bringing out the behavioural nuances to enable development of products, shape strategies and inform design choices.

Join the Community

People+ai is a non-profit, housed within the EkStep Foundation. Our work is designed around the belief that technology, especially ai, will cause paradigm shifts that can help India & its people reach their potential.

Join the Community

People+ai is a non-profit, housed within the EkStep Foundation. Our work is designed around the belief that technology, especially ai, will cause paradigm shifts that can help India & its people reach their potential.