A brief overview
We embarked on a journey to "delve" into the lives of small business owners, we sought to find potential opportunities where Al could enhance their daily operations.
Our focus was on a diverse group of retail establishments, each either managed by a single individual or staffed by no more than five employees, operating out of spaces no larger than 1,000 square feet.
Our journey took us across four states, where we engaged with 25 retailers, delving into their entrepreneurial beginnings, the obstacles they currently encounter, their aspirations for growth, and their existing use of technology.
The Report explores various themes…
To understand the complete lifecycle of a business, we tailored our questions into three distinct phases
Business Establishment
Running the Business
Business Expansion
A crucial lens
We uncovered a crucial lens organically which played a role in determining the growth of a business
Digital Adoption Lens
Gender Lens
Transforming behavioural patterns into questions
We transformed the identified behavioural patterns within each category into relevant questions and sought to answer them using themes identified from analysing the conversations.
As e-commerce grows, traditional stores must adopt cutting-edge AI to stay competitive.
Join us in empowering MSMEs with digital solutions that cater to evergreen consumer desires for quality, affordability, and variety.
If you have any ideas for building in this space or are thinking about it - do join the WhatsApp Community. We'll be planning in-person mixers & other events in Bangalore or try our best to connect you to potential partners in your effort!
